Segmentation and personalization is the key to a successful campaign this statement seems so true but I will change it anyway. Segmentation and personalization are key to a successful campaign as long as you follow good practices. It's similar to a food processor. You can make a delicious cake with it but first you need to know what ingredients in what proportion should be put into it. Otherwise you will get zakalec and it will not be the fault of the robot or the oven. It is said that people learn the fastest from their mistakes. But I want to protect you from them.
That's why I've prepared for you a list of the biggest mistakes you can make when segmenting and personalizing your Father's Day campaign . Throwing yourself into deep water Let's imagine this scenario you operate on two segments throughout the year. Let's say you have a database divided into active and inactive Taiwan WhatsApp Number List users. You do not apply any rules typical for personalization you are foreign to dynamic content. Even the subject of the message is not tailored to a specific recipient. Boyfriend's Day is coming and you think Maybe I'll do something different this time .
You start to divide the recipient group into segments insert the recipient's name into the email personalize the message present the offer thanks to dynamic content you add for example products from an abandoned cart and change the time and day of sending. It might work. Or not. But in either case you won't have the slightest idea why something succeeded or failed. Not to mention that that when you try to do so much in a short time it's easier to make a mistake. Therefore if you are not yet with segmentation or personalization for your brother it's best to start with one thing at a time. Check out Segmentation for beginners Making a stalker out of yourself Each of us already knows cases from autopsy or observation which showed some kind of data abuse.