ditor's introduction: One of the business email list most important professional qualities of product people is to have product thinking. In the daily work of product people, it is necessary to analyze various needs and find the direction and angle of the product. Product thinking plays a big role in it; The author of this article shared three keys to improving product thinking, let’s take a look.
I still remember when I first started making products, our boss said that I didn't have a "product thinking". Since then, I have paid special attention to this aspect.
Some time ago, after reading Mr. Liu Fei's "Product Thinking", this book is roughly divided into three perspectives: user perception, value creation, and product implementation.
In fact, corresponding to our specific work, it is the three stages of "demand collection and analysis", "product design" and "product development".
The so-called product thinking cannot be understood in isolation from a single point, but requires continuous attention from beginning to end. Taking the above three stages as an example, it is far from enough to only do one of them well.
For example, we don't think that people who only understand user needs and can't provide usable products have product thinking. Likewise, we cannot assume that anyone who can realize any product but does not understand the real needs of users has product thinking.
In fact, when it comes to this, we can't give a clear definition of product thinking, and everyone's understanding is different. If I have to say it, I think it should be able to gain insight into user needs and provide ideas/methods to make them satisfied with the product.
Let's talk about it in detail below.