Do you want your website visitors to better understand who you are as a business? Then read this post about digital branding, including concepts, content, and methods.
When you ask "What is your website's target?", Most people will say "Isn't it a dream to increase traffic and conversions?" But do your website visitors really understand what your business is or what makes you different? Now, digital branding comes in handy here. If your Cork Bicycle Repair Zone visitors don't know who you are, what you're doing, or what makes you different, increasing traffic to your website is a pointless exercise. This is one of the main reasons traffic isn't converted to sales.
What is Digital Branding?
Digital branding is about understanding the "values" of your business and communicating those values to your website visitors. But don't worry. Digital branding is not about fonts, taglines, personas, images, logos, or visual identities. These require years of branding and user experience (UX) knowledge. Digital branding has a working element that any website owner can create.
Understanding value to customers is known as “providing value” and actually goes beyond the old view of unique selling points (USPs). By definition, value provision is a "promise of value that appeals to customers." Digital branding can convey its value. Many successful businesses are no longer unique — they just make it better. How many websites do you visit that offer great products to your customers, although not always cheap? This is an example of value for our customers.
Why is it important to me?
The importance of digital branding results in the effective transmission of value to customers. Digital branding tells them about their potential customers, their traffic, who we are, what differentiates us, and what makes us better. I'm thinking about what I can do. As website visitors understand our business, purchasing decisions are greatly reduced.