So where is the audience showing up from that will buy your products and services? Traffic from search engines built B2c Email List from content authority with ebooks. Long form content and blog posts. Traffic from your social media networks that you have grown over years of engagement and sharing. Traffic from your email list B2c Email List that loves receiving your content in their inbox. With traffic turning up from search. Social and email and referral attention being driven from other embedded links and sites then your passive assets can become cash machines and atm’s. A reward for your years of expertise distilled in a book(s) and online course(s).
Here are two core types of product marketing strategies. Passive product marketing as you build traffic from organic B2c Email List sources such as social and search you need to make sure that you have the ability to convert that into leads and sales. Some obvious inclusions mean that you need to capture their attention when B2c Email List they show up. This b2c email listincludes: website banners – these don’t have high conversion rates and they are best used for affiliate revenue from trusted partners or for your own books and courses. Website tabs – again these will not convert at a high rate but books and low cost great value for money courses will produce a good base revenue email opt ins from the pop ups offering free content (also known as lead magnets).
With website traffic turning up every day the automation and optimisation of converting traffic into leads and sales is a B2c Email List piece of the revenue puzzle. The downside of this is that it doesn’t force a decision. Many people look but many don’t buy. This is where active marketing comes in. Putting in place a marketing funnel B2c Email List and campaign that creates an online decision making process. Active product marketing active product marketing provides an essential element that doesn’t come from products and offers that are always available. That element is scarcity.