In today's post we talk about the trends in Influencer Marketing during this year. Do not miss it! article content Growth and importance of Influencer b2c email list in 2020 The reign of video and new formats Deeper connections and longer lasting agreements Micro y Nano-Influencers The likes are disappearing Profile check The Future of Influencer Marketing Growth and importance of Influencer Marketing in 2020 In 2020, influencer marketing will continue to be a hot topic on social networks and prepare to see more and more sponsored posts while you are looking at b2c email list stories and your Instagram feed, as it is positioned as the favorite platform for influencer marketing, followed by Facebook. , YouTube, Snapchat and Twitter.
According to the World Federation of Advertisers ( WFA ), 65% of multinational brands will increase spending on influencer marketing in the b2c email list coming months. This growth will come both from brands investing in influencer marketing for the first time and from brands that have already experienced strong returns and are expanding b2c email list their investments in this channel. Given this growth, what trends will there be this year? Let's see it: Growth of Influencer marketingImage: Storyteller The reign of video and new formats In 2019, video has been the most used format with a 100% growth b2c email list against television consumption and 81% of companies have already used videos as a marketing tool. Therefore, as Biteable reports , in 2020 this format will be positioned as the favorite of marketers, hoping that it will be more creative than ever.
The new format that will begin to be used more by brands to reach their consumers is the podcast : in the United States almost half of the population b2c email list already listens to podcasts on a daily basis and in Spain it is also being widely disseminated. This suggests that brand-driven podcasts could become increasingly popular. Deeper connections and longer lasting agreements Companies increasingly value the importance of choosing influencers who represent their brand through their values. When choosing the influencers, we must not only look at the number of followers b2c email list and their demographic characteristics, since this ensures that we reach our target and/or that the image and vision of our brand is respected. With the birth of influencer marketing, brands had a tendency to make short-term and fleeting collaborations.