Then I am not talking about whether or not to tick the 'marketing box' in the cookie notification by default. Cookie notice AMP Accelerated Mobile Pages has also been an interesting new development in 2018. It is Google's answer to an ever-growing 'mobile' market. mobile-friendly websites. Simply put, an AMP actually an extremely simplified version of the page. to improve the speed and therefore user experience. Especially in the SEO landscape, AMP is an increasingly mentioned topic. Pure colleague Sjoerd is happy to tell you more about AMP in his article . AMP in Google search result Mobile-first indexing Because we already talked about SEO, the next 'gem' will follow immediately in 2018, namely mobile first indexing.
The importance of mobile continues to grow. Did you know, for example, that 2019 will be the year that we watch our smartphone more than television? Google also goes atmosphere in the phone number list same along with this, of course, with the somewhat complicated subject of mobile first indexing. Simply put, the Google bot primarily crawls, indexes and then ranks the mobile version of your website instead of the desktop version. In the course of 2018, there were more and more messages regarding whether or not this would go live.
During my visit to SMX I learned a lot more about this . Voice search Although this was not necessarily new in 2018, there have been significant changes in popularity in the field of voice search. The question of what you can do as a marketer to respond to this trend is particularly relevant. To better understand voice search, you need to discover in your market what the difference in search behavior is within the target group. Most likely you will see that voice search in your industry is relatively not that big at all. It would therefore be crazy to adjust your website, when we talk about SEO, for example, and to ignore normal searches.